Vine has launched its own video messaging system today, which offers users a way to communicate beyond the comments that appear beneath videos. Employee Jason Mante teased the feature in a Vine earlier today, and now the update for Vines mobile apps has arrived. Vine says its the most significant update since the app launched early last year. Vine messages, or VMs as Vine calls them, can be sent to anyone — theyre not just limited to existing Vine members.

via Vine adds messaging in biggest update since launch | The Verge.