As we approach the Fall semester I am reminded of what it means to answer the school bell … for me it conjures up quite a bit. With the exception of a couple of years after grad school when I was doing the corporate thing I have spent every fall since five getting ready for the start of a new school year. As an aside, it reminds of about three weeks after I graduated from High School in good old Bloomsburg, PA. I was invited to one of my high school teacher’s wedding. As you can imagine most of the high school’s faculty were there enjoying themselves — most of them had been doing a little drinking to celebrate the occasion. I’ll never forget talking to Mr. Bierschmit, my 12th grade English Literature teacher, about his decision to retire that year. He was an amazing teacher — the kind that as you grow up you realize had a profound impact on your life. I can actually count my time in high school as B.B. (Before Bierschmit) and A.B. … as if I would annotate situations like, “that was during my Freshman Year (1991 B.B.).” At any rate he told me the thing he would miss the most during his retirement was “answering the bell in the Fall.” This time of year I really feel the excitement and anxiety of answering the bell. New challenges and lots of deliverables …
That may be a stretch of a lead in on an interesting story over at MSNBC.com titled, “New idea to cut textbook costs — sell ads.” Buying textbooks have become a huge part of getting ready for Fall in higher education for our students. Not only are they paying an extraordinary amount of money for tuition to attend our classes, but are faced with huge costs in the $6 billion college textbook industry. The article discusses a company that is looking to apply the standard web model of selling ads to free up content into the textbook market. This seems like an interesting approach and will surely challenge both the industry’s thinking and higher education in general.
Sounds a lot like the music industry a few years ago … a tightly controlled industry facing major challenges being forced to radically rethink their business model. The price of a textbook versus its perceived value, hmm sounds a lot like buying an album for one song did a few years ago. This is heating up to be a a very interesting space. Something to think about as we head towards Fall. Is that an alarm clock bell going off in the background trying to wake up another sleeping industry?