Personal publishing takes lots of forms … a personal publishing platform (like SB You) is a great way to hone a voice and develop confidence in writing for an audience. I think any sort of personal publishing is a step towards writing with a real purpose.
“Self-publishing used to be synonymous with unprestigious “vanity publishing,” where well-off authors who couldnt get their books into print by traditional means paid small, independent presses to publish them. But with the advent of e-books, social reading sites and simple digital self-publishing software and platforms, all that has changed. An increasing proportion of authors now actively choose to self-publish their work, giving them better control over their books rights, marketing, distribution and pricing.”