I have once again been invited to act as keynote speaker to the Pennsylvania Association of School Personnel Administrators. I last spoke to this group in February of 2010 and while much has changed, the messages are still similar — it is critical for us to find ways to engage at all levels of our educational system. This group is an interesting one in that these are not typically teachers working directly with students, but people whose jobs focus on making our schools a better place from an administrative perspective. I will do a survey of the current state of education technology, provide some concrete examples of how technology can support various modes of communication, and share some interesting stories from the Internet. I am looking forward to addressing this group once again.